I was recently approached by one of my lecturer at Brunel University inviting me to become a member in the Industrial Advisory Panel that is being formed this year for Brunel University’s Digital Media oriented courses.
I believe this is a great idea and cannot wait for being a part of this panel and providing my input and perspective to shape up the design and structure of the courses.
#feelingproud
Temple of Agape by Morag Myerscough and Luke Morgan celebrates love with neon signage at Southbank Centre.
This weekend, I took some time out from the busy family wedding season (one down, three more to go!) and visited the Southbank Centre. I think “mesmerised” is the only word that can summarise my initial reaction of standing in front of the Temple of Agape.
As a consumer, we encounter design and user experience – offline and online – in some form or the other everyday. One such form are the supermarkets brands that play a huge part in our lives on a day-to-day basis. With the recent growing popularity of German owned supermarket chains – LIDL and ALDI, the British chains have had to re-think their brand strategy and positioning in order to win the battle of supermarkets.
The Morrisons flyer (shown above) slipped through my doormat this morning and as I was just about to toss it in the junk mail pile, something caught my eye and tempted me to give the flyer a bit of a thought. It was their strapline – “I’m your new look cheaper Morrisons”. I couldn’t help but look up the rational behind using the word “cheaper” in their brand communications. Surely, using a word as strong as “cheap” could have negative connotations.
I recently shopped with http://www.waitrose.com for my grocery shopping and opted for their myWaitrose loyalty programme. Few days later, I received my very own myWaitrose card along with a booklet and I just couldn’t resist sharing their lovely communication pack.
There are a lot of reasons I feel attached to this brand, however first let me take you through some of the words that have been used in the letter that instantly connect me as a customer/user with their values. “Rewarding”, “Convenient”, “Member-only benefits”, “Get things for free”, “Save money”, “Attach a fob to your keys for extra convenience” and “It’s much more than just a loyalty scheme”.
Esha Sahni 