I recently shopped with http://www.waitrose.com for my grocery shopping and opted for their myWaitrose loyalty programme. Few days later, I received my very own myWaitrose card along with a booklet and I just couldn’t resist sharing their lovely communication pack.

There are a lot of reasons I feel attached to this brand, however first let me take you through some of the words that have been used in the letter that instantly connect me as a customer/user with their values. “Rewarding”, “Convenient”, “Member-only benefits”, “Get things for free”, “Save money”, “Attach a fob to your keys for extra convenience” and “It’s much more than just a loyalty scheme”.

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